Brand new image for Buzzi Unicem special binders
The constant evolution of our products was recently underlined by a new advertising campaign, which accurately promotes the properties of special binders. In particular, the advertising pages for Solidur, Rocket and Buzzi Unicem Next were all completely redesigned. We identified a key concept for each product, which the communication would then be developed around with the intention of highlighting use of the product from a technical point of view, without detracting from the visual and emotional impact. For example, for Solidur we focused on the concept of securing a contaminated site, the message associated with Rocket is speed and for Next the emphasis is on the concept of versatility and the multiple uses of the binder. The new advertising pages will be released in a selection of specialist magazines and will initially be aimed at the Italian market.