On the 22nd of June 2006 more than 100 people have attended "Le cose cambiano le cose – Percorsi d’innovazione tra design e industria" (What things might become - Design innovative paths for the industry), a one day workshop organised by LAB Design Touch in collaboration with Centro PATLIB della Camera di Commercio di Torino, a Patent Office affiliated body.
Alessandro Barberis, President of Turin Chamber of Commerce, has welcomed the guests holding an opening speech, after which, Cesare Catena and Maurizio Bazzano, LAB Design Touch co founders, under the supervision of director Daniele Pianciola, have presented the projects materiaprima® and novaform®.
The companies involved with materiaprima® and novaform®, Buzzi Unicem, Ferrino, Stabilimenti Tessili Ozella and Industria Materie Plastiche Gallina, have shared their experience and enthusiasm towards the projects hoping for a greater involvement of more and more Piedmont companies.
materiaprima® is a research based project aimed at creating new designs using industrial material, highlighting its features and technical characteristics.
novaform®, on the other hand, is a project that aims to create new design objects giving new meaning and usage to already existing products.
Turin will be 2008 Design Capital and “Le cose cambiano le cose – Percorsi d’innovazione tra design e industria” is an event that intends to provide information on the innovative applications that strategic design could bring to companies operating in Piedmont.
LAB Design Touch, is a design lab created by a Turin based advertising agency Marcopolo srl and supported by DeSide Studio sas and Graphic Center srl, corporate communication companies also based in Turin.
LAB Design Touch's main mission is to bring new design ideas into those industrial fields where little investment is made in this direction. LAB Design Touch is working towards creating new shapes and products mixing design with industrial products that come from different fields.