Social Tour
01 July 2025

The Guidonia plant transforms into a space for inclusion with the second edition of the Social Tour

On Saturday, 14 June, the Buzzi Unicem plant in Guidonia once again opened its doors to the local community for the second edition of the Social Tour, an event that successfully transformed the cement plant into an extraordinary arena of music, participation and inclusion.

Following the success of the first edition, artists, singers, actors, athletes and well-known personalities took turns on stage from the afternoon until late at night, united by a shared goal: to promote welcoming attitudes, celebrate diversity and raise awareness about overcoming social disadvantages. This strong and widely shared message was further amplified by the presence of numerous local volunteer associations, which had the opportunity to present and promote their daily commitment to inclusion.

A large number of visitors crossed the plant gates, enjoying a unique experience inside a production site that, for one day, was transformed into a place of connection, energy and life. The event engaged all generations: while adults were carried away by music and performances, younger participants were able to express their creativity and imagination in a dedicated, specially equipped area.

The Social Tour once again confirmed, in its second edition, that something extraordinary can arise from diversity and that every gesture, when shared, can help build a more open, aware and inclusive society.