"False myths" refer to falsified information that typically circulates through the media and social networks, and often attracting reader attention because it is presented with a semblance of fact.
These "false myths" frequently focus on the management and efficient use of resources, the sustainability or otherwise of certain processes, cement production or "cementification" or uncontrolled overbuilding, as well as other aspects related to these topics, which all contribute to negatively influencing public opinion and the decisions of public authorities.
In this new section (www.buzziunicem.it/i-falsi-miti), we want to highlight the fact that although cement and "cementification" derive from the same root word, they are two very different concepts.  The former is a product that is manufactured and has a variety of uses, while the latter refers to the improper and indiscriminate use of the most widely used material on the planet after water.
It is incumbent upon us to explain as clearly, simply and comprehensively as possible the technicalities of some of the preconceptions that our stakeholders are presented with on a daily basis.