This year, Buzzi Unicem returned to the SAIE, the International Salon for the Building Industry, with a special stand built like an operculum which with its cavities represented  honeycomb cells. The idea behind this was to highlight a new product from Unical, the SCC, which is a concrete that flows like honey, and so the stand was fitted out like a hive.
An Interactive Guide for using Buzzi Unicem and Unical products was introduced at the Salon on a CD entitled "Solutions for all construction sites". The CD contains hundreds of pages, photos, data sheets and videos, which are all easy to access and quick to use. There are also sections that are common to Buzzi Unicem and Unical from a corporate standpoint, such as the section "Our commitment to the environment and safety", which includes an extract from the Environmental and Safety Report 2001.
The large crowd was very interested in the huge range of specialty products in the cement and concrete sector. Also arousing curiosity was the reception tunnel, decorated with photographs, diagrams, maps and texts displaying the groups commitment to environmental protection and the restoration of disused quarries.
The public was also treated to our giveaways of fruit candies and tiny pots of honey, a huge success that sweetened the days during the trade fair for exhibitors and visitors alike.