Buzzi Unicem launches the new Portland 32.5 cement “Lea a mie ca so sardu che a tie”
The Buzzi Unicem plant in Siniscola has launched on the market a new formulation of Portland cement CEM II/B-LL 32.5 R. The product, a result of the refinement of a formula already used in the past, uses zero-km limestone, considerably reducing CO2 emissions related to the transport of raw materials. The desire to emphasize the link with the local community and the safeguarding of the environment has led the company to make all employees aware of this initiative, involving them in an in-house communication project which has resulted in a competition with prizes. The goal of the competition was to give an original connotation to the new bag, introducing a slogan in the Sardinian language on the packaging, to give value to the relationship with the local community and the tradition of the island. The winning slogan "Lea a mie ca so sardu che a tie" (Buy me because I am Sardinian like you) was selected from the many proposals received because it effectively translated a sincere and genuine message and was printed on the front of the bag of the new CEM II/B-LL 32.5 R. Buzzi Unicem expressed its satisfaction for the participation in this initiative, which further confirms the company's policy in the field of sustainability and protection of local communities. The new cement sack CEM II/B-LL 32,5 R will soon be on the regional market and can be appreciated by all those who, while continuing to look at quality, also have an eye to new, more responsible solutions.